Insurance and Financial Services


SAL Group, a division of Industrial Alliance Insurance and Financial Services Inc (IA), has specialized in creditors’ group insurance for 50 years. SAL Group introduced the first accident and health plans to Canada’s auto dealers in 1963, and has been leading the way ever since. Since its inception, SAL Group has continued to diversify and explore new product opportunities: extended warranty, appearance protection, tire and rim protection, anti-theft etch programs, GAP, loss of employment, and critical illness programs.


SAL Group’s creditor insurance, also known as loan repayment insurance is one of the most comprehensive loan repayment insurance of its kind. The best way to achieve peace of mind is to plan ahead. So it’s good to know that the insurance coverage you choose will reduce the financial impact of life’s unexpected challenges, on you and your loved ones, should anything happen to you:

Life Insurance coverage – If you were to suffer a fatal injury or illness, life coverage will pay off the insured portion of your loan. This means that your family can keep the asset and not have the strain of heavy monthly loan payments.

Critical Illness coverage – If you are to become diagnosed with a covered condition, critical illness coverage provides a lump sum payment that will pay off the insured portion of your loan. A ‘living life’ benefit, critical illness insurance is designed to eliminate the financial strain of the loan, giving you the freedom to focus on getting well.

Disability coverage – If you become disabled and unable to work, the disability coverage will take care of your insured monthly loan payments, allowing you to focus on getting better and back to work. You can choose the type of disability plan (accident and sickness or accidental disability plus loss of employment coverage), and the length of the waiting period that works best for you and your budget.


SAL Protection Plan is a comprehensive line of extended service contracts available for various assets, including:

  • Recreational Vehicles and Travel Trailers
  • Motorcycles, Scooters, ATVs, Snowmobiles
  • Personal Watercrafts

Each program has a variety of plans to choose from. With a deductible that can sometimes be as low as $ 50 and a list of options that can include 24/7 Roadside Assistance, Rental Services, Trip Interruption Expenses, coverage for Diesel Engines, Guaranteed Price Refund, Contract Transferability in case of asset resale and Deductible Reduction if you return to the selling dealership for repair, protecting your investment has never been easier!

SAL Protection Plan is your best protection against the cost of future repairs. Ask about the options, plans and benefits available…and then leave the worries to us.


Don’t let the money you invested in your vehicle go to waste because of the weather or unmaintained roads. Keep it as pristine as when you bought it with Diamond-Kote’s (DK) Appearance Protection programs. You love your vehicle; let us take care of it! Programs include paint, leather, fabric, sound shield and rust protection – shielding the vehicle’s interior & exterior from the damaging effects of the widest climate extremes.


Save fuel, tires, money and more with the Go Green Nitrogen program. With the added benefits of nitrogen and a tire warranty we will repair or replace your flat tire and/or damaged rim (rim coverage optional) due to road hazards such as potholes, cracks, nails and glass. Additional coverage includes Towing/Road Service and Food/Lodging benefits.


There is nothing like getting behind the wheel of your new vehicle. To help keep its “showroom” look year after year, you can rely on CARE protection. Providing you coverage against unexpected minor damages not covered by your vehicle insurance. CARE protection plan includes:

DENT & DING PROTECTION (paintless dent repair)
Minor dents and dings (up to 2” in diameter) will be repaired using the paintless dent and ding removal process, protecting your car’s factory finish.

Minor chips and cracks that occur on the front windshield will be repaired.

In the event that your key / remote is lost, stolen or destroyed, we will pay for a replacement.

Minor rips, tears or burns on the upholstered seats of the vehicle will be repaired.

Keeping your vehicle looking brand new is now affordable and easy, ask us how.


A traceable ID number is permanently etched into all the body panels of the vehicle, deterring thefts before they touch the car. Etching works 24 hours a day, 7 days a week; nothing to switch on or off. If the vehicle is stolen and not recovered, or if it is recovered but declared a total loss, the customer will receive the actual cash value of the vehicle at the time of theft. Limited travel expense coverage is also available.

More than 100,000 vehicles are stolen in Canada each year. By protecting your property with Silent Sentinel etch, we warrant it will not get stolen and if it is, you can get up to $7,600.


Industrial Alliance Insurance and Financial Services Inc. (Industrial Alliance) takes pride in belonging to the Industrial Alliance Group (IAG). Our products and services are offered on an individual or group basis. Industrial Alliance distinguishes itself through the personalized service of its professional representatives who are attentive to their clients’ ever-changing needs. Thanks to its dynamic approach, Industrial Alliance has become a financial group of Canada wide importance—the Industrial Alliance Group—with operations across the country. The Group conducts its life and health insurance activities through Industrial Alliance in Quebec City, Toronto and Vancouver.

The Industrial Alliance Group:

  • Was founded in 1892
  • Is the 4th largest life and health insurance company and one of the 100 largest public companies in Canada
  • Has $49.5 billion assets under management and administration
  • Is responsible to over 80,000 shareholders
  • Insures over 3 million Canadians
  • Employs over 3,400 people
  • Has a network of 1,600 exclusive agents and 12,000 brokers
  • Is a member of the Canadian Life and Health Insurance Compensation Corporation, Assuris – an industry organization established to provide protection to the policyholders of member companies
  • Is committed to the highest standards of conduct, safe investment principles, and prudent management


IAG holds the “A” (Excellent) rating from the A.M. Best Company, an independent organization which continually assesses the financial strength, earnings and capital position of life insurance companies.

The Best “A” (Excellent) rating is given to companies who have achieved excellent overall performance and demonstrated a strong ability to meet obligations to policyholders over a long period of time.

IAG earned Standard & Poor’s Issuer Credit Rating and Financial Strength Rating of “A+” for its overall financial capacity (its creditworthiness) to pay its financial obligations.


Industrial Alliance proudly supports many regional and national charities. Donating at least 1% of our pre-tax profits to charitable organizations puts IA in line with the Caring Company program philosophy by Imagine Canada, formerly the Canadian Centre for Philanthropy.

Over the years we have contributed to a variety of different organizations, small and large. Some of the organizations and events we currently sponsor are:

  • Canadian Cancer Society
  • Leukemia and Lymphoma Society
  • United Way of the Lower Mainland, BC
  • ChariTREE Foundation
  • Arts Club Theatre Company
  • MusicFest Vancouver
  • Vancouver Symphony